¿Femenina prensa masculina? Apuntes sobre el discurso persuasivo de „Men’s Health” y „GQ”
Female male press? Remarks on the persuasive discourse of „Men’s Health” and „GQ”

Author(s): Zuzanna Lamża
Subject(s): Language and Literature Studies, Theoretical Linguistics, Applied Linguistics
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: discourse analysis; persuasive discourse; women’s magazines; men’s magazines; discourse homogenization
Summary/Abstract: In my paper I want to focus on the presentation of the characteristic features of persuasive discourse of a very particular and relatively new type of so-called men’s magazines – whose manner of both choosing topics and presenting information resembles more magazines addressed to women with economic power („Glamour” or „Cosmopolitan”) than the press traditionally addressed to men („Playboy”). My analysis will be based on the texts of different nature from magazines „Men’s Health” (in its Spanish, English and Polish version) and „GQ” (as it still does not have a Polish edition, instead I will use its equivalent – the monthly „Logo”). Comparing the results obtained with material collected during my previous studies of women’s press, I will try to emphasize and illustrate the trend of modern advertising to erase borders between genders.

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