Social media as a tool to support building relationships in the international market
Social media as a tool to support building relationships in the international market

Author(s): Bartosz Deszczyński, Miłosz Łuczak, Marcin Wieczerzycki
Subject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: social media;international market;
Summary/Abstract: The intention of the authors of this article is to examine the degree of utilization of social media by businesses occupying leading positions worldwide in selected consumer products industries: pet food, brewing, and automotive.

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