Изследване на връзките на застрахователните компании със застрахователните брокери на пазара за общозастраховане в България
Analyzing the connection between insurance companies and insurance intermediaries on the non-life insurance market in Bulgaria

Author(s): Desislava Racheva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: insurance mediation; non-life insurance market; competitive advantages; insurance service delivery channel
Summary/Abstract: The growing importance and the role of insurance intermediaries in the realization of insurance services on the non-life insurance market in Bulgaria necessitates their systematic research and analysis. The link "insurance intermediaries - insurance company" should not be seen only as a channel for the realization of the insurance service, but also as a way of information transfer, a source of conflicts and as a way of building a negotiating/bargain power. An on-time and complete analysis of the nature, significance, problems and prospects of this interaction would provide opportunities for building competitive advantages for the insurance companies that set it as the basis for building strategies for competitive positioning and market behavior.

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