ИЗСЛЕДВАНЕ НА ДОГОВОРНАТА СИЛА НА ЗАСТРАХОВАТЕЛНИТЕ БРОКЕРИ ДЕЙСТВАЩИ НА ОБЩОЗАСТРАХОВАТЕЛНИЯ ПАЗАР В БЪЛГАРИЯ
RESEARCH OF THE CONTRACTING STRENGTH OF INSURANCE BROKERS OPERATING ON THE NON-INSURANCE MARKET IN BULGARIA

Author(s): Desislava Racheva
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: insurance mediation; non-life insurance market; competitive advantages; sales channel; insurance service
Summary/Abstract: The importance and role of insurance brokers in the realization of insurance services of the non-life insurance market in Bulgaria is growing. At the same time, regulatory changes pose a number of challenges and require a change in the way they operate. This makes the study of the dynamics of the main indicators characterizing their functioning an important and obligatory element for building an adequate and reliable system of interaction between insurance brokers and insurers. The data obtained can serve as a starting point to which new practices in the activity of insurance brokers can be quickly and easily added. This creates an instant response tool for the insurance companies and allows flexible management of the system of interaction between insurers and intermediaries.

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