Индустрия 4.0 – трансформации и стратегически алтернативи пред предприемачеството и управлението на търговската дейност
Industry 4.0 – transformations and strategic alternatives to entrepreneurship and management of the commercial activity

Author(s): Kiril Radev
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: trade; change management; competitiveness; marketing; entrepreneurship; Industry 4.0
Summary/Abstract: The report sets out the essential features of the Industry 4.0. Special attention is paid to the roles of research and development for the strategic development of trade. The alternatives for improving of the entrepreneurship, logistics activity and competitiveness are examined. Flexible and effective methods are proposed to manage changes in marketing, distribution and for work with the consumers, in context to Industry 4.0.

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