Российская компания-ритейлер „Mагнит” как пример эффективного управления торговой сетью
Russian company-retailer “Magnit” as an example of efficient management of the trading network

Author(s): Anna Egorenko
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: company-retailer; market capitalization; shares
Summary/Abstract: The article analyzes the success story of the largest Russian company-retailer Magnit. The specificity of the development of the company as a small company that sells household chemicals, considered the problem of effective management of the trading network, development strategy. Analyzed the problems encountered by the „Magnet“ in 2017.

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