Предизвикателства пред приложението на модели за управление на клиентски портфейли
Challenges for the Application of Customer portfolio models

Author(s): Evgeni Stanimirov, Viktoria Stancheva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: customer portfolio; CRM; challenges
Summary/Abstract: Recent years have witnessed the introduction or use of a number of cus-tomer portfolio models. Тheir popularity can be explained by their importance and possible positive effects for the business. However, the existing models still have some deficiencies and face some challenges. The paper systematizes the challenges for the application of customer portfolio models and identifies some areas for continuous improvement of the models.

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