„ОТКРОВЕНО“ ЗА ЕЗИКОВИЯ ШАБЛОН
“FRANKLY” FOR THE LANGUAGE TEMPLATES

Author(s): Maria Grigorova
Subject(s): Language and Literature Studies
Published by: Факултет по славянски филологии, Софийски университет »Св. Кл. Охридски«
Keywords: language templates; language culture; lexical richness; style; media
Summary/Abstract: The role of language in contemporary society and, more specifically, in forming its culture, has been the subject of many linguistic research articles. The present article comments on ever-permeating contemporary linguistic patterns which make speech performance poor, grammatically incorrect and stylistically ugly. The above-mentioned templates infiltrate the language via mass media, namely, by the speech produced by journalists and participants in television and radio programmes. The focus falls on odd lexical collocations pretending to be original, but far from being such. Some of the instances include: personal information becoming publicly (and impudently) shared by means of the odd use of the adjective ‘откровен’ (Eng.: ‘frank’); use of the preposition ‘през’ (Eng.: through) instead of ‘чрез’ (Eng.: via; by means of); ‘само и единствено’ (Eng.: solely and exclusively); ‘в смисъл’ (Eng.: meaning; in a sense); ‘по принцип’ (Eng.: in principle), etc. The evidence proving the inability to employ the vast lexical and stylistic richness of the Bulgarian language is continuing to be a cause for concern.

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