A vizuális nyelvhasználat vizsgálata magyar nyelvterületeken
Study of the Linguistic Landscape in Hungarian Settings

Author(s): Erika-Mária Tódor
Subject(s): Language and Literature Studies
Published by: Scientia Kiadó
Keywords: visual language use; Hungarian regions
Summary/Abstract: The present study aims to analyse and present the main features of linguistic landscape research carried out in Hungarian-speaking regions as a response to those critical studies and perceptions which highlighted, on the one hand, the lack of theoretical backgrounds and contexts and, on the other hand, the rather unilateral use/application of research methodology. The study of linguistic landscapes is an applied linguistics approach that presupposes strong interdisciplinarity. The reading and interpretation of linguistic landscape signs is increasingly important nowadays when communication has become more image-centred and reading habits and styles are changing; it involves paying attention to everyday language use, understanding and interpreting language behaviour/practice by considering their sociolinguistic and cultural context.Visual language use plays a significant role in enhancing language awareness. The purpose of the present study is to identify the specific features of linguistic landscape research conducted in Hungarian-speaking regions by comparing and contrasting the topics, approaches, paradigms, and research methodologies used.

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