Plakátháború – vizualitás és ideológiák a Sopron környéki népszavazás időszakában
Poster War – Visuality and Ideologies in the Period of the Sopron Referendum

Author(s): Szilvia Szoták
Subject(s): Language and Literature Studies
Published by: Scientia Kiadó
Keywords: Sopron Referendum;poster war
Summary/Abstract: On the 14th of December 1921, a referendum began, during which Sopron and the inhabitants of eight surrounding villages could decide to choose the supremacy of Hungary or Austria. In the referendum area, 57% of the total population was German, 36% Hungarian, and 5% Croatian. The referendum was preceded by a real placard campaign, during which posters of Hungarian and German language proclaimed nationalist ideologies in the public space: the texts showed vigorously how the two nations felt about each other. Following the latest flow of the linguistic landscape research, I searched for an explanation of the inscriptions in the ideologies by trying to find out the views of the community that read the placards. I also tried to reveal the strategies of the creators of the placards and their common cultural, historical, and social factors that played a decisive role in the development of their strategies.

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