ИННОВАЦИОННОЕ РАЗВИТИЕ ОРГАНИЗАЦИИ НА ОСНОВЕ КОРПОРАТИВНОЙ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ
INNOVATIVE DEVELOPMENT OF THE ORGANIZATION ON THE BASIS OF CORPORATE SOCIAL RESPONSIBILITY

Author(s): Taras Kizak, Ivan Kovalenko
Subject(s): Economy, National Economy
Published by: Polskie Towarzystwo Profesjologiczne
Keywords: corporate social responsibility; innovative development; social investments; human potential; competitiveness
Summary/Abstract: The article considers the concept of innovative development of an organization based on the active use of the policy of implementing socially responsible practices in the production and management environment. The idea is advanced that the paradigm of corporate social responsibility in modern conditions is the most important tool for implementing innovations in business organizations. Inasmuch as the main dominant of the new economy of the 21st century is the notion that the main capital is not natural resources, but human potential and trust in the company (brand). The study also focuses on the fact that the formation of socially responsible behavior in the entrepreneurial environment can be realized only if the state actively participates in its progressive policy to create an effective environment for promoting the popularization of socially responsible practices of business organizations. And the social orientation of business in the context of globalization and aggravation of competition becomes a driving factor in increasing the competitiveness of the company and the national economy of Ukraine.

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