Podróżowanie na małym ekranie: od telewizyjnego magazynu podróżniczego do reality show
Traveling on the TV Screen: From Travel Show to Reality Show

Author(s): Ewa Szkudlarek-Śmiechowicz
Subject(s): Language studies, Language and Literature Studies, Media studies, Theoretical Linguistics, Applied Linguistics, Western Slavic Languages
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The author, on the basis of various TV programs concerned with travel, describes the changes occurring in contemporary television. Among the most important ones the author enumerates: the domination of the ludic function and constant updates in the means of influencing the audience, achieved through the mixing of genres, topics and aims of communication. The commercial aspect of travel in the discussed TV programs remains twofold. On the one hand, it is concerned with the medium itself: the images of traveling render the program more attractive to the viewer, while at the same time, the presented places, people and cultures become an attractive tourist product in their own right. Television, as one of the most important forms of mass media, shapes the contemporary popular culture, whose influences can be seen even in the most common and commercialized form of travel, i.e. tourism (see also expressions such as “visual consumption of places,” “tourist spectacle”). The most recent television programs which use travel (tourism) as their basic premise, such as „Holiday Diaries” (a quasi‑documentary telenovela) or „Asia Express” (a reality show) exemplify both the recent changes in contemporary television (genre, functional, thematic hybrids) as well as the more far‑reaching developments which encompass the social and cultural sphere.

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