Pande(me)mia – o strategiach migracyjnych memu internetowego w ujęciu genologicznym
Pande(me)mic – on Migration Strategies of the Internet Meme in Genre Perspective

Author(s): Alicja Bronder
Subject(s): Language studies, Language and Literature Studies, Media studies, Theoretical Linguistics, Applied Linguistics, Western Slavic Languages, Theory of Literature
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article discusses the migration strategies of the internet meme in linguistic genre perspective. This particular genre has been growing in popularity among the Internet users, while at the same time retaining its characteristic architecture, which makes it possible to establish a fairly consistent standard. Its commonality in the cyberspace is influenced by, among others, the way it migrates and disseminates among the Internet users, illustrated through the metaphor of the virus. This viral nature of the meme, which becomes almost pandemic in media communication which reaches across cultural and spatial borders, manifests itself in the unique constellation of text‑formation elements, whose organization enhances to construct of the message and decides the genre, as well as in the particular sender‑receiver combination. The differentiation of particular genre characteristics remains key for the present analysis, as those characteristics enable the deployment of the abovementioned viral migration strategy. The research material – which comprises texts available on the most popular Polish internet websites – is analyzed through the lens of textual and linguistic genre analysis, which allows to emphasize the characteristics of the pattern, which are based on the idea of constant dynamic movement and migration.

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