Strategic Development Model in the Era of Globalization Case Study: Purcari Wineries Public Company Limited
Strategic Development Model in the Era of Globalization Case Study: Purcari Wineries Public Company Limited

Author(s): Mihaela Birsan
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Editura Lumen, Asociatia Lumen
Keywords: Globalization; growth opportunities; international strategies; business management; partnerships; performance; wine industry;
Summary/Abstract: To succeed in this new era, companies must take a more nuanced approach to identifying and creating growth opportunities. Globalization involves economic and industry integration with the rest of the world, removing restrictions on imports and foreign investment. Many firms go global and orient themselves more and more internationally, making firms’ search for foreign market opportunities necessary in order to survive in this era of globalization.And more important to these firms it has need to adopt strategic decisions to try to succeed in international markets.For the company we are studying the questions are: What factors determine entrepreneurial decision-making in the process of internationalization? What kind of strategies the firms need to formulate while going international? Did the strategies implemented make the company more profitable one?

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