ПРЕДИЗВИКАТЕЛСТВА ПРЕД УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКИТЕ АТРАКЦИИ КАТО ТУРИСТИЧЕСКИ РЕСУРСИ
CHALLENGES TO THE MANAGEMENT OF TOURIST ATTRACTIONS AS TO TOURIST RESOURCES

Author(s): Sonia Mileva
Subject(s): Social Sciences, Economy, Geography, Regional studies
Published by: Международно висше бизнес училище
Keywords: attractions and tourist attractiveness;
Summary/Abstract: The definition of attractions is compound, ambiguous and difficult in practice and the reasons are the complex nature, a variety of typology of the sites referred to as attractions. The current paper explores the main challenges of managing the attractions as tourist resources at the destination level. The data of the empirical survey is covering Sofia city as a tourist destination. The main findings represent the complete lack of understanding of the ambiguity in the definition of attraction. Also, despite the variety, multiple attractions, Sofia city as a destination has no clearly recognized attractions, which has a direct impact on their management.

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