АСПЕКТИ НА КОНКУРЕНТОСПОСОБНОСТТА НА ПОСРЕДНИЧЕСКАТА ДЕЙНОСТ В МЕДИЦИНСКИЯ ТУРИЗЪМ
COMPETITIVENESS ASPECTS OF MEDICAL TOURISM INTERMEDIATION

Author(s): Julian Georgiev Velkov
Subject(s): Social Sciences, Economy, Geography, Regional studies
Published by: Международно висше бизнес училище
Keywords: competitiveness; medical tourism; tourist mediation; tour operator; tour agent
Summary/Abstract: The report presents key issues of the competitiveness of intermediation in medical tourism. The essence of tourist intermediation is clarified in the creation and realization of trips in order to improve or restore health through medical intervention. It has been made a differentiation between the tour operator and tour agent in the medical tourism industry. A competitiveness concept for the intermediate agency for medical tourism has been developed. The competitive environment of the medical-tourism intermediator is analyzed on the basis of the definition of factors concerning the surrounding environment (general surrounding), factors of the medical-tourism branch (operational environment) and internal factors (factors of the tourist intermediary). There are suggested guidelines for increasing the competitiveness of intermediation activity in medical tourism.

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