ИНОВАТИВНИ ТЕНДЕНЦИИ В ЗДРАВЕОПАЗВАНЕТО. МЕДИЦИНСКИ ТУРИЗЪМ
INNOVATIVE TRENDS IN HEALTHCARE. MEDICAL TOURISM
Author(s): Boryana Trendafilova
Subject(s): Social Sciences
Published by: Международно висше бизнес училище
Keywords: health tourism; health management; economic efficiency; medical services
Summary/Abstract: Medical tourism is a gaining popularity branch, which combines health care and high competence tourist services. Medical tourism addresses various aspects such as leisure activities, but also therapeutic care. The introduction of some innovative market trends, in addition, to advanced services and customer-oriented offers, may lead to the optimization of both tourist and health care service and increase the positive economic effects.
Book: ТУРИЗЪМ – ИЗСЛЕДВАНЕ, РАЗВИТИЕ И ОБУЧЕНИЕ
- Page Range: 104-109
- Page Count: 6
- Publication Year: 2018
- Language: Bulgarian
- Content File-PDF
