ПРОМОЦИЯ НА БЪЛГАРСКИ ВИНА ОТ МЕСТНИ СОРТОВЕ В САЩ
PROMOTION OF BULGARIAN WINES FROM LOCAL VARIETIES IN THE USA
Author(s): Marin Atanasov
Subject(s): Economy, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: wine promotion; bulgarian varieties of vines; wine export
Summary/Abstract: The presentation focuses on the policy of Brand Marketing Organization World Wines to offer expert marketing and business support to Bulgarian wineries for the export of wines to the USA. The role of the organization for popularizing Bulgarian wine on international markets, validation of the Wines of Bulgaria brand and raising the prestige of Bulgarian wines worldwide is analyzed.
- Page Range: 304-321
- Page Count: 18
- Publication Year: 2018
- Language: Bulgarian
- Content File-PDF