Efektywność wykorzystania narzędzi komunikowania politycznego w Internecie przez prezydentów miast na prawach powiatu województwa śląskiego
The efficiency of using political communication tools on the Internet by the presidents of cities with county rights in Silesian Voivodeship

Author(s): Agata Olszanecka-Marmola
Subject(s): Social Sciences, Media studies, Music, Visual Arts, Film / Cinema / Cinematography
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: ocial media; Facebook; Twitter;YouTube; Silesian Voivodeship;
Summary/Abstract: The Internet is at present one of the most important tools of political communication. From the point of view of politicians, it is a perfect tool, not only for economic reasons, but also because the fact that it offers the possibility of permanent communication, which is especially important in the period in-between campaigns. The present article aims to discuss the use of internet sites and social media (Facebook, Twitter, YouTube) by the presidents of cities with county rights from the Silesian Voivodeship. The research conducted indicates the insufficient and inefficient use of the Internet by the politicians subjected to the study. It also demonstrates the intensification of communicative activities on the Internet during election campaigns, and its gradual suppression in the period in-between campaigns.

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