EKOLOGIZACIJA PREDUZEĆA U FUNKCIJI ODRŽIVOG GLOBALNOG POSLOVANJA
ECOLOGISATION OF ENTERPRISES IN THE SUSTAINABLE GLOBAL BUSINESS FUNCTION

Author(s): Jovana Radulović, Tijana Milanović, Zdravka Petković
Subject(s): Supranational / Global Economy, Green Transformation
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: greening; enterprise; globalization; business;
Summary/Abstract: With the liberalization of trade and intercultural interactions, a new type of metacommunication was established in both the social and economic sense - globalization. Successive revolutions in society: industrialization, capitalism, and technology have in the meantime brought new systems of economy but not a permanent technique of sustainable development. All ideas of a technological nature related to raising the efficiency of resources, sharing economic growth from production resources, energy renewal (sun, wind) are technocentric and productivist-oriented, and thus they can hardly permanently solve any global environmental problem because they are not eco-efficient. The way a company functions is a kind of ecosystem because it represents a synthesis of different attitudes, resources and infrastructures that are responsible for innovation, productivity and new jobs. The Global Entrepreneurship Index measures the health of entrepreneurial systems as each country operates in both national and international business contexts. Given that entrepreneurship values ​​quality over quantity, greening represents a necessary measure of implementing reforms in the form of business transformation in accordance with global environmental standards.

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