PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY
PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY

Author(s): Snežana Kirin, Sandra Kirin
Subject(s): Economy, National Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: conference;importance of touristic offer;tourist satisfaction;tourist dissatisfaction;
Summary/Abstract: Tourism in Serbia is becoming an increasingly important economic sector with the potentia lof further development. This paper identifies the potential of the international conferences market in order to promote tourism. This paper presents a survey of the attitudes and impressions of the visitors of a major scientific conference meeting held in Belgrade this year, which was conducted by analyzing a sample of 175 respondents from different countries. The basic assumptions deal with: the differencein the tourist motives for visiting a certain destination, where on one hand we have the motives of thepopulation of scientists and on the other, the motives of the average population of tourists; the analysisof the destination and the analysis of the satisfaction and dissatisfaction of conference attenders withparticular elements of touristic offer. The obtained results were found useful as a better evaluation ofthe conference and to emphasize it out as a viable touristic product.

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