SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA
SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA

Author(s): Mlađan Maksimović, Srđan Novaković
Subject(s): Economy, National Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: innovations;tourism industry;Eastern Serbia;
Summary/Abstract: The globalization of the global economy, global competitors, rapid technical and technologicaldevelopment and global telecommunications are the factors that determine the new conditionsof modern global business and the accelerated development of each activity. Economic propagandarepresents the necessity of tourism and is also one of the essential backbones of its actions carried outin order to reach the maximum of possibilities. Innovations are one of the accompanying elements ofnowadays that is simply necessary so to maximize opportunities. Considering tourism to be a complexsystem, innovation in tourism can be considered as more complex than in some other sectors or industries.Innovation in tourism does not make it and does not represent an extension of product lines ora new product component. In this paper, the statistical method of ANOVA will be used to present theimportance and significance of innovations in the tourism industry of Eastern Serbia in order to cometo the knowledge that innovations in tourism become more apparent, where the tourism industry ofEastern Serbia, as part of that process, has to direct its goals towards innovations.

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