CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM
CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM

Author(s): Ivana Marinović Matović, Ivana Simić
Subject(s): Economy, Supranational / Global Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Cultural barriers;communication barrier;international tourism;tourist destination;
Summary/Abstract: International tourism, both in terms of economic development and globalization, brings positive,but also negative aspects, such as cultural and communication barriers. The information givenin the paper show that different constraints may become an obstacle in the tourist destination development.The authors identify and summarize those constraints, cultural and communication barriers,related to international tourism. Despite the fact that barriers can be managed, reduced or even completelyremoved with adequate destination management, the findings of this paper indicate that there isa need to further improve cultural and communication competency in tourist destinations.

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