BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR
BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR

Author(s): Bojana Novićević Čečević, Tatjana Stevanović
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Balanced Scorecard;lean managers;hospitality sector;
Summary/Abstract: Providing high-quality services at lower prices than competitors is one of business goalsin the hospitality sector. In that sense, in order to preserve and improve their competitive position onthe global market, hospitality managers must first harmonize their operations with the lean businessconcept, and then adopt modern performance measurement systems. This is because customers constantlyquestion the quality of the service received and the way in which it is provided. The purpose ofthe paper is to point out the possibility of applying a modern performance measurement system, suchas Balanced Scorecard, for the needs of hospitality managers in order to improve the services provided.

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