A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA
A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA

Author(s): Milan Počuča, Jelena Matijašević
Subject(s): Economy, National Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism development strategies;the key tourism trends;competitiveness;the Republic of Serbia;
Summary/Abstract: One of the most important measures in creating a more competitive position in the tourism market is the adoption of the appropriate planning documents in the field of tourism and tourism development,in particular the adoption of a clear and responsible Strategy of tourism development, as wellas defining the key strategic goals and directions of tourism development. The current Strategy laysparticular emphasis on the key modern tourism trends: in the promotion and booking methods, in thefield of accommodation, and with regard to contemporary motives for travel in the global tourism market.Besides the relevant issues regarding tourism, special emphasis is placed on the strategic approachto the key modern tourism trends in the Republic of Serbia.

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