TÉMATA PŘEDVOLEBNÍCH KAMPANÍ V PROGRAMECH STRAN, JEJICH OUTDOOROVÝCH KAMPANÍCH A MÉDIÍCH
PRE-CAMPAIGN TOPICS IN PARTY PROGRAMS, THEIR OUTDOOR CAMPAIGNS AND THE MEDIA

Author(s): Alena Macková, Miloš Gregor, Otto Eibl
Subject(s): Media studies, Government/Political systems, Electoral systems, Politics and communication
Published by: Masarykova univerzita nakladatelství
Keywords: Pre-campaign topics; political party programs; outdoor campaigns; media;
Summary/Abstract: Otto Eibl, Miloš Gregor, and Alena Macková research the topic of parties’ election campaigns in platforms, their outdoor campaigns, and in the media in the fourth chapter. Their analysis consists of two aspects of campaigns by parties that received at least one seat – through election manifestoes on the one hand, and billboards and other outdoor campaign signage on the other.

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