THEORETICAL ASPECTS OF REGIONAL COMPETITIVENESS AND ITS EFFECTIVENESS
THEORETICAL ASPECTS OF REGIONAL COMPETITIVENESS AND ITS EFFECTIVENESS

Author(s): Ivan Kochev
Subject(s): Economy, Geography, Regional studies, National Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitiveness; enterprises; region; entrepreneurship
Summary/Abstract: In this report the author wants to outline the current conditions of globalization of the economic development of entrepreneurship and enterprises. The management of the competitiveness of the enterprise is carried out in the conditions of high degree of uncertainty of the external environment and attenuation of signals from the competitive environment. This confronts the enterprise's com-petitiveness management system with significant difficulties related to its information provision with timely, sufficient, reliable and reliable information. Moreover, the high risk of unforeseen strategic events, which in turn require management decisions and management actions that go beyond those in the competitive strategy, leads to an objective need to build an effective monitoring and analysis system. the external environment.

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