Consumer Satisfaction and Enterprise Performance
Consumer Satisfaction and Enterprise Performance

Author(s): Petr Suchánek, Maria Králová
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: consumer satisfaction; performance; ratios;
Summary/Abstract: The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods.

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