CRISIS MANAGEMENT WITHIN THE CONFINES OF PROJECT
CRISIS MANAGEMENT WITHIN THE CONFINES OF PROJECT

Author(s): Tomasz Janicki
Subject(s): Business Economy / Management, Evaluation research
Published by: Masarykova univerzita nakladatelství
Keywords: Crisis management; market value; large costs;
Summary/Abstract: Many enterprises functioning in present times are afraid crisis, mainly in view of negative influence on reputation of firm and huge financial losses (calculated often in millions dollars). Researches in USA and some European countries show that firms which experienced crisis of reputation have lost on their market value (average about 8%) [6, p. 9]. In addition, crisis (jointed with loss of reputation) exposes firms on large costs.

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