Poufałość na śniadanie, czyli techniki budowania familiarności w programie śniadaniowym Kawa czy herbata?
Familiarity in the morning, i.e. techniques of developing close relationship in the morning TV show Kawa czy herbata?

Author(s): Ewelina Tyc
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: breakfast television; style;language;
Summary/Abstract: Contemporary television is an accompanying medium that keeps talking to its viewers. Morning TV show presenters start a day with their viewers: wake them up, tell them what to eat, wear and how to avoid traffic jams. Thus, they help leave home in the morning. They are close, they are nice and want to be on familiar terms with the viewers. The key objective of the analysis is to demonstrate the techniques and ways of developing a close relationship in the morning TV show Kawa czy herbata?

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