Trywializacja kultury japońskiej w mediach masowych [The trivialization of the Japanese culture in mass media]
Trywializacja kultury japońskiej w mediach masowych [The trivialization of the Japanese culture in mass media]

Author(s): Marcelina Mrowiec
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: trivialisation; Japanese culture; mass media; media discourse
Summary/Abstract: The article aims to discuss the ongoing banalization of the Japanese culture in the Polish mass media. Especially Polish television limits its portrayal of Japan to stereotypes and simplifications, giving the viewers practically no opportunity to get acquainted with Japanese thought patterns and turning them into passive consumers of programmes whose informative content is questionable. Japanese feature movies (such as The Ring), offered on prime time TV, are nearly exclusively horror shows of dubious quality. Morning shows (such as Dzień Dobry TVN), presented on breakfast television, depict Japan as an exotic country full of peculiar people. The article argues that this banalization of the Japanese culture results from the spread of infotainment, the ever-increasing tendency for the mass media to treat presenting information merely as a pretext for providing entertainment and thus attracting and keeping an audience.

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