Nowe medium – (nie)nowy język, czyli o blogach literackich
Literary blogs, or, old language in new medium

Author(s): Magdalena Alicja Kasper
Subject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: Literary blogs are increasingly replacing library resources (compact forms, professional magazines, reviews, etc.), however, they do not always operate in a new language, the language of social media (i.e., colloquial, full of abbreviations, borrowings, and based on slang). This text analyses the selected literary blogs in terms of language and content, and also pictures the specificity of contemporary blogs concerning the latest literature, run by eminent literary critics and scientists, such as Jarosław Czechowicz (Krytycznym okiem), Paulina Małochleb (Książki na ostro) or Olga Kowalska (Wielki Buk). The selected reviews and discussions prove a highlevel literary language in social media and also show its gradual development depending on the subject and the type of expression. Blogging is undoubtedly a part of high culture and often contains substantive reviews in the highest-level literary language. It is a return to the traditional language of reviews and scientific lectures, which gradually supersede the language of abbreviations in the blogosphere. The new medium is therefore used as a didactic form, and the novelty in it is the (not-new) university language. Such changes reveal the possibility of combining tradition with innovation at the most fundamental level, which in the case of literary blogs is the language itself.

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