Jak sprzedać markę sportową, czyli niestandardowe działania klubów piłki siatkowej w social mediach
How to sell sport brands, or, unusual activities of volleyball clubs in social media

Author(s): Dorota Kubieniec
Subject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article is an attempt to characterize volleyball teams through the prism of their social media activity and creating their image on the Internet. The author tries to find answers to the following questions: how volleyball clubs find themselves in new media and how they try to set new paths in this area. The author also tries to capture activities in less popular social media, where their diverse ideas stand out in comparison to other teams. The author explores selected examples from Snapchat, Periscope, and also pays close attention to expert marketing at blogs.

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