Carta’s plan for export
Carta’s plan for export

Author(s): Tihana Koprivnjak, Đurđica Ervačić, Sara Kuček
Subject(s): Supranational / Global Economy, Business Economy / Management, Agriculture
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; Croatia; Carta; private limited company; internationalisation; Belgium; sugar industry; flour industry; livestock feed industry;
Summary/Abstract: From big corporate career to small business ownership – this is how the story of Branka can be described. Branka had an outstanding career in the packaging industry in Croatia, but something just did not feel completely right. Branka, graduated from the Faculty of Economics and Business at the University of Osijek, and soon after was employed in the packaging industry. As a trainee, she gained her first work experience at Litokarton d.d., but Branka progressed remarkably fast and showed excellent results, getting promoted to finance director when she was only 27 years old. After Litokarton d.d., she continued her career in a private company, Ekovreća d.o.o., where she also showed her talent. In 2012, she found a job in the Žito Group and became the director of one company within the group. However, idea about her own business was growing stronger and stronger. After a year, she decided that it was time for new business ventures.

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