Łódź – centrum przemysłów kreatywnych
Lodz – the centre of creative industries

Author(s): Dominika Szyjkowska
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: creative industry;creative class;Lodz
Summary/Abstract: The chapter describes various actions undertaken by the city of Lodz in order to create a center of creative industries and change the existing image of the city at same time. The aim of the paper is to show a strategic action plan which contributes towards creating the center of creative industries in Lodz.

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