Kreatywność w praktyce biznesowej. Część 2
Creativity in Business Practice. Part 2
Contributor(s): Jolanta Bieńkowska (Editor)
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: marketing communication;social media;creativity in business;organizational culture;brand marketing
Summary/Abstract: Albert Einstein famously said: “Creativity is contagious. Pass it on.” The idea of the CREATIVE VIBES conference is to emphasize the need for unconventional thinking and willingness to depart from the routine when undertaking various projects, but also to indicate the limits of the usefulness of creative problem solving when forced originality prevails. Participants of this cyclical event report that the ability to develop and effectively use creativity is an important factor determining the value of intellectual capital and organizational development. This issue is an interesting research area, which is reflected in the present monograph.
Series: Uniwersytet Łódzki
- E-ISBN-10: 978-83-8142-6
- Page Count: 144
- Publication Year: 2019
- Language: Polish
Łódź – centrum przemysłów kreatywnych
Łódź – centrum przemysłów kreatywnych
(Lodz – the centre of creative industries)
- Author(s):Dominika Szyjkowska
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:9-26
- No. of Pages:18
- Keywords:creative industry;creative class;Lodz
- Summary/Abstract:The chapter describes various actions undertaken by the city of Lodz in order to create a center of creative industries and change the existing image of the city at same time. The aim of the paper is to show a strategic action plan which contributes towards creating the center of creative industries in Lodz.
Kreatywny biznes na przykładzie firmy funkcjonującej w branży materiałów izolacyjnych
Kreatywny biznes na przykładzie firmy funkcjonującej w branży materiałów izolacyjnych
(Creative business on the example of a company operating in the insulation materials industry)
- Author(s):Agnieszka Drzazga
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:27-36
- No. of Pages:10
- Keywords:creativity;innovation;learning organization;insulation industry
- Summary/Abstract:The chapter addresses the issues of creativity and innovation in business practice on the example of a small company located in Lodz and operating on the market of insulating materials. This study is of a theoretical and empirical nature and consists of several parts. The first one is an introduction to the subject of entre-preneurship, creativity and innovativeness of enterprises. Chapter One presents the definitions of creativity and innovation and their significance for the success of modern enterprises. Chapter Two features the Lodz based enterprise operat-ing in the insulation materials industry and presents the results of the interview conducted with the owner of the researched company in the form of a case study. The last part presents conclusions from the conducted research and a summary. The conducted survey in the form of an interview with a company operating in the field of insulation materials allowed for presentation of this company in this chapter as an example of a learning, creative and innovative organization.
Kultura organizacyjna jako determinanta funkcjonowania kreatywnych zespołów
Kultura organizacyjna jako determinanta funkcjonowania kreatywnych zespołów
(Corporate culture's influence on creative teams)
- Author(s):Kaja Ziębicka
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:37-54
- No. of Pages:18
- Keywords:creativity;organizational culture;corporate culture;creative teams
- Summary/Abstract:The subject of the chapter covers the issues of organizational culture, team-work and creativity. The theoretical part of the work, based on literary sources, aimed at defining the elements and types of organizational culture as well as the characteristics of teams capable of generating creative ideas and developing in-novative solutions. The practical part of the work was based on the results of the survey conducted using the questionnaire method, in which the employees of a selected recruitment company took part. The study aimed to determine the characteristics of organizational culture of the company under study, the practices used in the organization and, moreover, the opinion of a group of surveyed employees on the functioning of project teams created in various business lines of the organization.
Kulturowe uwarunkowania innowacyjnego wizerunku organizacji na przykładzie firmy Apple Inc.
Kulturowe uwarunkowania innowacyjnego wizerunku organizacji na przykładzie firmy Apple Inc.
(Cultural determinants of corporate image on an example of Apple Inc.)
- Author(s):Jan Fabian Woźniak
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:55-72
- No. of Pages:18
- Keywords:organizational culture;corporate culture;leadership;image;Apple Inc.
- Summary/Abstract:The purpose of the chapter was to analyze the innovative image of Apple Inc. and to show how its creation was influenced by the identity of the organization, corporate culture and leadership of Steve Jobs. The study also describes the differences and similarities between the American national culture and the organizational culture of Apple Inc
Wykorzystanie kreatywności w komunikacji marketingowej marek w mediach społecznościowych
Wykorzystanie kreatywności w komunikacji marketingowej marek w mediach społecznościowych
(Use of creativity in social media marketing communication)
- Author(s):Magda Wielgus
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:73-93
- No. of Pages:21
- Keywords:marketing communication;creativity;brand;social media;marketing;Facebook;Instagram
- Summary/Abstract:The purpose of the chapter was to show the impact of the use of creativity in marketing communication of brands in social media. It was realized through the analysis of selected examples of campaigns carried out in social media, distinguished by originality, the high interest of recipients and a positive assessment of experts.
Przedsiębiorczość w social mediach
Przedsiębiorczość w social mediach
(Entrepreneurship in social media)
- Author(s):Anastasiia Tiviakova
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:94-107
- No. of Pages:14
- Keywords:entrepreneurship;entrepreneur;enterprise;risk in entrepreneurship;internet
- Summary/Abstract:The chapter relates to the importance of social media for a contemporary entrepreneur, as well as presents the advantages and disadvantages of using social media in running a business. The study is based on scientific publications in which specialists from countries such as Poland, Russia and the United States of America present their vision of entrepreneurship in social media. The aim was to demonstrate the practical utility of social media in running a company, and familiarize with concepts such as entrepreneurship and social media.
Twórczy pracownik pożądany? Oczekiwania rekruterów a klimat dla kreatywności
Twórczy pracownik pożądany? Oczekiwania rekruterów a klimat dla kreatywności
(Creative employee desired? Recruiters' expectations and the climate for creativity)
- Author(s):Jędrzej Szynkowski
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:108-117
- No. of Pages:10
- Keywords:creativity;innovation;climate for creativity;management of creativity
- Summary/Abstract:According to the latest forecasts regarding the dynamics of changes in the labour market, in the coming years, creativity and related skills will play a key role in organizational development. The chapter briefly presents the main challenges faced by the employees of recruitment departments and the people managing creativity in companies. Reference was made to the results of research in the field of work psychology, creativity and organization, including Goran Ekvall concept of creativity.
Twórczy wybór – o aktywności studentów i sposobach poszerzania kompetencji uniwersalnych
Twórczy wybór – o aktywności studentów i sposobach poszerzania kompetencji uniwersalnych
(Creative choice – about student activity and ways to expand universal competence)
- Author(s):Kinga Sygizman
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:118-133
- No. of Pages:16
- Keywords:student;radio broadcast;radio report;competence;commitment
- Summary/Abstract:The chapter aims to show the possibility of developing universal competencies of students in the academic environment on the example of two radio projects: the implementation of a diploma thesis in the form of an audio reportage and the student program „Uniwersytet Łódzki na fali” presented on PR Lodz. Both initiatives are not obligatorily included in the curriculum of the „journalism and social communication” field of study. Participation in them is the result of a conscious decision of students who want to acquire new or develop their already existing journalistic skills. Based on the research conducted among the students, the author discusses their motivation to participate in projects, accompanying fears and ways to overcome them, but above all discusses many competencies that students have the chance to gain by engaging in the radio work.
Transkreacja a wyzwania branży tłumaczeniowej
Transkreacja a wyzwania branży tłumaczeniowej
(Transcreation and the challenges of the translation industry)
- Author(s):Marcin Jaworski
- Language:Polish
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:134-144
- No. of Pages:11
- Keywords:transcreation;creativity;translations;management;location
- Summary/Abstract:Nowadays, customer satisfaction and their personalized expectations are by far the biggest challenge for today's service companies, including the translation industry. This chapter discusses the basic role of transcreation and its place among the services provided by international translation agencies. Orientation for continuous development, striving to gain a competitive advantage in the dynamically changing environment of the organization. The chapter aims to pre-sent the possibility of using transcreation and its place in the current market situation in the translation industry and to show its practical application.
