Kulturowe uwarunkowania innowacyjnego wizerunku organizacji na przykładzie firmy Apple Inc.
Cultural determinants of corporate image on an example of Apple Inc.

Author(s): Jan Fabian Woźniak
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: organizational culture;corporate culture;leadership;image;Apple Inc.
Summary/Abstract: The purpose of the chapter was to analyze the innovative image of Apple Inc. and to show how its creation was influenced by the identity of the organization, corporate culture and leadership of Steve Jobs. The study also describes the differences and similarities between the American national culture and the organizational culture of Apple Inc

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