Legal Significance of the Transfer of Intellectual Property Rights in Franchise Agreements Cover Image

Правни значај преноса права интелектуалне својине код уговора о франшизингу
Legal Significance of the Transfer of Intellectual Property Rights in Franchise Agreements

Author(s): Strahinja Miljković
Subject(s): Law, Constitution, Jurisprudence, Law on Economics
Published by: Правни факултет Универзитета у Источном Сарајеву
Keywords: Franchise agreement;Franchisor;Franchisee;Intellectual property rights;Franchise package;
Summary/Abstract: The need for further self-expansion of capital and the conquest of new markets through the minimum investments can be achieved through franchising as a specific investment method of contract business. Using successful methods of business, reduced investment risks and independence in business are among the governing reasons for joining franchise network by potential franchisees. The franchisor is obliged to pass the intellectual property rights to the franchisee in the moment of the contract conclusion. The obligation to transfer intellectual property rights can be seen as one of the essential obligation of the franchisor. Transfer of intellectual property rights from the franchisor to the franchisee is one of the obligations that must be agreed on so that the contract could be classified as a franchise agreement.