NEW CHALLENGES TO CONCEPTUALIZING MEDIA ECOLOGY
NEW CHALLENGES TO CONCEPTUALIZING MEDIA ECOLOGY

Author(s): Dobrinka Peicheva, Dilyana Keranova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media ecology; media ecosystem; digital media literacy; conceptualization
Summary/Abstract: Media ecology is defined by authors as scientific construction and focus of the dimensions and reflections of the media ecosystem as a whole, as well as its structural elements and sub-elements - journalistic, information, television, etc.The purpose of this article is to review the current challenges and to identify the challenges ahead in conceptualizing media ecology in the new digital environment, as well as to bridge the relevant digital media literacy. It is made in frame of Project KП-06-H25/4, financed by Bulgarian research fund.

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