THE INFLUENCE OF VISUAL INFORMATION
THE INFLUENCE OF VISUAL INFORMATION

Author(s): Manuela Manliherova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: visual; content; information; visualization
Summary/Abstract: Information today takes many forms and easily accessible. People are suffering information overload in all life spheres, especially when it comes to large texts. That’s why audio books became so popular and a movie based on book is often more popular and more famous than the original story. Videos have become powerful tools for brands. More often than not, we visualize a blog post that contains a few complementary images. Visual content – info graphics, memes,images, videos, graphs – enables you to engage your target audience through more channels.When a visual cue is identified or when an image draws an emotional appeal? The way in which we relate to information depends on how it is designed. The decision is visualization is to see more structures and relations. The conversion of human senses to computer terms is a diagram by Danish Physicist Tor Norretranders. It demonstrates why visualizations are so effective in conveying huge amounts of information in split seconds. Visual Content Can Increase Social Media Presence. Consider Visual First Strategy in sustainable way. The world economy is rapidly becoming an information economy; information is a commodity and can be bought and sold. There is a danger of new classes “information rich” and “information poor”. Information also affects the standard of living. The media themselves are changing their business models and looking for new sources of revenue.

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