Медийно зелено съдържание за устойчиво развитие
Media Grееn Content for Sustainable Development

Author(s): Manuela Manliherova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; green content; sustainability
Summary/Abstract: The media sector is evolving rapidly, as are the social and environmental challenges we face. Green media content, in all its forms, touches the daily lives of almost every human being on our planet. Its footprint may be modest, but its „brain“footprint is huge. We see a unique contribution of the media sector in shaping the public debate, changing the behavior of many people, and promoting sustainable life habits. Concern for consumer behavior unites media and production companies. Initiatives such as Plan Albert and Ecoprod in France aim to understand the impact of carbon emissions. Albert is a partnership between 25 leading media companies to identify and take action on the social and environmental challenges facing the sector. Media has the opportunity to tell exciting new stories that reach audiences in a meaningful way and create content that exposes issues and inspires audiences. One of the main goals of the media companies united by the idea of the Albert Plan is to put the planet on the agenda of the newsrooms of media organizations. Media companies have to decide whether they are simply a reflection of current norms or movers of change.

• Details
• Contents