Gdzie nie spojrzeć
Everywhere we look

Author(s): Łukasz Kliś
Subject(s): Education, Fine Arts / Performing Arts
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: graphic design; public space; visual spac;, sign;design;
Summary/Abstract: The text is a transcript of the inauguration lecture delivered on the occasion of the opening of the academic year 2018/2019 in the Cieszyn faculties of the University of Silesia. The author undertakes the subject of the ubiquity of visual communication, graphic design in the broadly-understood public sphere. Graphic design is an element of our visual culture, we take advantage of its practical dimension, frequently without realizing its importance. The essence of visual communication in briefly discussed, which is expressed in the synergy of image and text. The author presents examples of the didactic aspect of graphic design, its servile role for educational processes. He also gives the most important examples of daily used graphic design, e.g. Helvetica font. Design turns out to be a practical discipline and a tool important for the aesthetic dimension of the visual space.

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