Poetyka polityka – komitet jako komunikat w wyborach lokalnych
The poetics of politics – committee as a message in local elections

Author(s): Jarosław Flis, Mateusz Wanatowicz
Subject(s): Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: local elections; names of electoral committees; political marketing
Summary/Abstract: The aim of the article is to discuss the strategies of local politicians while naming their committees in direct elections of local authorities. The research material consists of the names of committees in local elections of village mayors and mayors in Małopolska in the elections of 2006; 2010 and 2014. The scope of the research includes both the committees of the incumbents as well as the most important challengers. The analysis shows that the name of the committee – especially considering the increasing personalization and decreasing importance of ideologies – constitutes a source of identification and an essential political marketing tool at the local level. The article includes both an overview of particular categories of identification; which can be divided into individual and universal; as well as the differences and changes in the strategies of the incumbents and the challengers alike.

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