Komunikowanie lokalno-regionalne w dobie społeczeństwa medialnego. T. 2: Aspekty polityczne, społeczne i technologiczne
Local and regional communication in the age of media society. Vol. 2: Political, social, and technological aspects
Contributor(s): Marek Mazur (Editor), Monika Kornacka‑Grzonka (Editor)
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Series: Radio, Telewizja, Film, Internet
- E-ISBN-13: 978-83-226-3367-0
- Print-ISBN-13: 978-83-226-3366-3
- Page Count: 220
- Publication Year: 2019
- Language: Russian, Polish
MediaEgo w MediaPolis Lokalizm i regionalizm w pierwszym jasnogórskim przemówieniu Andrzeja Dudy jako przykład strategii wizerunkowej
MediaEgo w MediaPolis
Lokalizm i regionalizm w pierwszym jasnogórskim przemówieniu Andrzeja Dudy jako przykład strategii wizerunkowej
(MediaEgo in MediaPolis
Localism and regionalism in the first speech of Andrzej Duda at the Jasna Góra monastery as an example of an image strategy)
- Author(s):Agnieszka Walecka-Rynduch
- Language:Polish
- Subject(s):Media studies, Theory of Communication
- Page Range:11-29
- No. of Pages:19
- Keywords:MediaEgo; MediaPolis; political persona; political image creation; neotribalism
- Summary/Abstract:The aim of the article is a multifaceted analysis whose foundation consists in the firstspeech of the President of Poland, Andrzej Duda, delivered at the Jasna Góra monastery. Thus,in her analysis, the author refers to other processes which can be observed in the contemporaryMediaPolis, i.e. the public space which combines politics and entertainment by creating a newpolitical identity. It is in that space that a new, personal type of a politician has emerged –MediaEgo. For that reason, in the course of content analysis, the author intends to shed light onthe changes in the paradigm of image creation in the contemporary political discourse. The newpersonal type of a politician which functions in the space of MediaPolis – MediaEgo – utilizesparticular tools, both rhetorical and communicational, in order to permanently influence theelectorate.In this context, the author differentiates the topoi which constitute the public image ofPresident Andrzej Duda. These include: the topos of faith and religious community; the toposof historical community; the topos of the countryside, patriotism and love for one’s motherland;the topos of a people’s hero (an ordinary person) and the topos of the European Union.Their analysis has allowed the author to showcase a multifaceted strategy of the President’simage creation and present a preliminary study of a new model for analysis of contemporarydiscursive processes.The aim of the article is a multifaceted analysis whose foundation consists in the first speech of the President of Poland, Andrzej Duda, delivered at the Jasna Góra monastery. Thus, in her analysis, the author refers to other processes which can be observed in the contemporary MediaPolis, i.e. the public space which combines politics and entertainment by creating a new political identity. It is in that space that a new, personal type of a politician has emerged – MediaEgo. For that reason, in the course of content analysis, the author intends to shed light on the changes in the paradigm of image creation in the contemporary political discourse. The new personal type of a politician which functions in the space of MediaPolis – MediaEgo – utilizes particular tools, both rhetorical and communicational, in order to permanently influence the electorate.In this context, the author differentiates the topoi which constitute the public image of President Andrzej Duda. These include: the topos of faith and religious community; the topos of historical community; the topos of the countryside, patriotism and love for one’s motherland; the topos of a people’s hero (an ordinary person) and the topos of the European Union. Their analysis has allowed the author to showcase a multifaceted strategy of the President’s image creation and present a preliminary study of a new model for analysis of contemporary discursive processes.
- Price: 4.50 €
Patologie instytucji samorządowych jako przedmiot publikacji śledczych i interwencyjnych w niezależnych mediach lokalnych
Patologie instytucji samorządowych jako przedmiot publikacji śledczych i interwencyjnych w niezależnych mediach lokalnych
(Pathologies of local government institutions as the subject of investigative and interventional journalism in independent local media)
- Author(s):Wojciech Adamczyk
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:30-46
- No. of Pages:17
- Keywords:local government; local press; institution pathologies; investigative journalism; interventional journalism
- Summary/Abstract:The article focuses on the issue of unmasking, via investigative and interventional journalism, the disintegration of local government institutions and other manifestations of the lack of social organization at the level of municipality and district authorities. Such actions, undertaken by independent commercial media, constitute rare forms of local journalism. The author aims to prove that local investigative and interventional journalism in Poland remains nonetheless effective in exposing and publicizing cases of pathologies found in local government institutions, resulting in increased transparency of the actions of local authorities and institutions they supervise. Such exposes entail also direct personal, organizational and legal consequences. In his article, the author bases his research on publications entered into the “Local Press” contest (organized since 2008 by the Local Press Association) in the category “investigative and interventional journalism.” Overall, the author has analyzed 227 texts written between 2012–2013, which allowed for a comparative analysis and trend analysis in the discussed timeframe.
- Price: 4.50 €
Co samorząd musi w komunikacji? O komunikacyjnych aspektach realizacji postulatu upodmiotowienia społeczności lokalnych
Co samorząd musi w komunikacji?
O komunikacyjnych aspektach realizacji postulatu upodmiotowienia społeczności lokalnych
(What are the duties of the local government with regard to communication?
On the communication aspects of the implementation
of the postulate of empowering local communities)
- Author(s):Patrycja Szostok-Nowacka
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:47-63
- No. of Pages:17
- Keywords:local government; local communication; informational policy
- Summary/Abstract:The Polish conception of the local government entails the empowerment of local communities. While this empowerment is usually understood only in terms of legal personality, it is crucial for the unimpeded operation of the local government, even in this extremely narrow understanding of subjectivity, that there exist open channels of communication between the representatives of the local authorities and civil servants and the local communities. Regrettably, the communication duties of the local governments have been codified by the legislature in a rather narrow way, and most of them can be only implicitly derived from the tasks of particular institutions and contemporary requirements for the development of a civil society and democracy as such. The article, then, constitutes an attempt at pinpointing the sources of communication responsibilities of local government bodies, from which derive particular tasks which need to be addressed by the communication policies of particular institutions. Moreover, the article briefly characterizes the state of contemporary local communications in Poland as well as provides advice for further development of local authorities in that regard.
- Price: 4.50 €
Poetyka polityka – komitet jako komunikat w wyborach lokalnych
Poetyka polityka – komitet jako komunikat w wyborach lokalnych
(The poetics of politics – committee as a message in local elections)
- Author(s):Jarosław Flis, Mateusz Wanatowicz
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:64-80
- No. of Pages:17
- Keywords:local elections; names of electoral committees; political marketing
- Summary/Abstract:The aim of the article is to discuss the strategies of local politicians while naming their committees in direct elections of local authorities. The research material consists of the names of committees in local elections of village mayors and mayors in Małopolska in the elections of 2006; 2010 and 2014. The scope of the research includes both the committees of the incumbents as well as the most important challengers. The analysis shows that the name of the committee – especially considering the increasing personalization and decreasing importance of ideologies – constitutes a source of identification and an essential political marketing tool at the local level. The article includes both an overview of particular categories of identification; which can be divided into individual and universal; as well as the differences and changes in the strategies of the incumbents and the challengers alike.
- Price: 4.50 €
Wybory samorządowe 2014 w Małopolsce – stanowisko kandydatów na urząd prezydenta Krakowa oraz komitetów wyborczych w wybranych kwestiach politycznych i kanały dystrybucji informacji wyborczej
Wybory samorządowe 2014 w Małopolsce – stanowisko kandydatów na urząd prezydenta Krakowa oraz komitetów wyborczych w wybranych kwestiach politycznych i kanały dystrybucji informacji wyborczej
(The 2014 local government elections in Małopolska – the opinions of candidates for the post of the Mayor of Kraków and electoral committees on selected political issues and the distribution channels of electoral information)
- Author(s):Agnieszka Szymańska
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:81-94
- No. of Pages:14
- Keywords:local government elections; electoral communication; political communication; local government elections 2014
- Summary/Abstract:The level of preparation of particular candidates and electoral committees in the 2014 local government elections in Małopolska was vastly varied. Some of the candidates postponed publishing their political program until the last moment, disregarding the need for information among the electorate. The following article aims at analyzing the opinions and political platforms of the candidates for the post of the Mayor of Kraków as well as their electoral committees with regard to selected political issues and the distribution channels of electoral information, on the basis of data collected by the ELECTORAL BAROMETER 2014 research project.
- Price: 4.50 €
Reklama wyborcza w regionalnej prasie łódzkiej w perspektywie kampanii parlamentarnej 2015 roku
Reklama wyborcza w regionalnej prasie łódzkiej w perspektywie kampanii parlamentarnej 2015 roku
(Election campaign advertising in regional press in Łódź in the case of the Parliamentary elections of 2015)
- Author(s):Rafał Leśniczak
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:95-109
- No. of Pages:15
- Keywords:electoral advertising; regional press in Łódź; parliamentary campaign; political communication; political argumentation
- Summary/Abstract:The article aims at showcasing the ways in which the representatives of Polish political parties taking part in the 2015 parliamentary election utilized press advertising in crafting their political message. The research material consists of two foremost regional newspapers in the Łódź region: “Łódź Daily” (“DziennikŁódzki”) and “Illustrated Express” (“Express Ilustrowany”). The author attempts to classify the typology of advertising used by the candidates (positive/negative advertising) as well as the types of political argument used (informational; image; loyalty; persuasive; activating arguments). Moreover; the article attempts to answer the question regarding the changes in the role of the press as a medium of political electoral advertising in the second decade of the 21st century.
- Price: 4.50 €
Reklama społeczna a społeczna odpowiedzialność przedsiębiorstw
Reklama społeczna a społeczna odpowiedzialność przedsiębiorstw
(Public service advertising and the social responsibility of companies)
- Author(s):Marian Mitręga
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:110-121
- No. of Pages:12
- Keywords:social policy; public service advertising; social responsibility of the enterprise; ethics in enterprise;stakeholder;
- Summary/Abstract:Public service advertising was born in the USA in the 1940s. and did not gain the name until much later. In the beginning it was usually referred to as advertising in the service of the public; while its uses were limited predominantly to the fulfilment of selected social aims; particularly those connected with healthcare. In the beginning; such initiatives (e.g. the questions of personal hygiene or ecology) were popular with the public and were often called messages of the public sector.Public service advertising is regarded as part of social marketing; which can be defined as the use of commercial marketing techniques for analysis; planning; implementation and evaluation of programs which are supposed to influence the behavior of the intended audience for the purpose of the betterment of the individual and the society.The responsibility of enterprise is a practice which aims at maximizing the positive influence of the business sector in Poland on the economic; ecological and social sphere; while minimizing the negative influence. Past experience indicates that different groups of stakeholders; both in the private as well as the social and public sector; are interested in better access to comprehensive and objective knowledge regarding socially responsible business; the descriptions of implemented projects; publications; good business practice; or partnership initiatives; both local and international.
- Price: 4.50 €
Komunikowanie w promocji zdrowia Przykład wybranych miast województwa śląskiego
Komunikowanie w promocji zdrowia
Przykład wybranych miast województwa śląskiego
(Communication in health promotion campaigns
A case study of selected cities in the Silesian Voivodeship)
- Author(s):Paweł Grzywna
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:122-137
- No. of Pages:16
- Keywords:health promotion; health communications; Silesian Voivodeship
- Summary/Abstract:The article analyzes the categories of health promotion and communication in such initiatives in the context of the actions of cities in the Silesian Voivodeship. The main aim of the article is to determine how and to what extent do the cities utilize the instruments of health communications in health promotion campaigns. The research material constitutes of studies concerning health communications, promotion of health and local health promotion campaigns. The author analyzes eight largest urban districts in the Upper Silesia, according to the number of inhabitants, one from each of the sub-regions. Additionally, the author presents also possible obstacles in effective health communications.
- Price: 4.50 €
Samorząd gminny wobec podwyższenia wieku obowiązku szkolnego Działania gmin zachęcające do wcześniejszego rozpoczęcia nauki w szkole
Samorząd gminny wobec podwyższenia wieku obowiązku szkolnego
Działania gmin zachęcające do wcześniejszego rozpoczęcia nauki w szkole
(Local municipal government vs. the raising of minimum age in compulsory education
Measures taken by the local government to encourage earlier enrollment of children in schools)
- Author(s):Natalia Stępień-Lampa
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:138-150
- No. of Pages:13
- Keywords:local municipal government; education; compulsory education; compulsory kindergarten education; the raising of minimum age in compulsory education
- Summary/Abstract:The article characterizes the changes with regard to age in compulsory education; particularly focusing on the raising of minimum age; prompted by the Act of 29 December; 2015; which introduced amendments to the Education Act. Moreover; the article presents selected strategies of local municipal governments aimed at encouraging early enrollment in elementary schools among the parents of six-year-olds. Such measures undertaken by the municipalities were motivated by the negative consequences of the organizational and financial nature brought about by the raising of minimum age in compulsory education and compulsory kindergarten education. The article discusses measures implemented in Tychy; Kraków; Łódź; Poznań; Warszawa; Opole; Rybnik; Sosnowiec; Lublin and Łomża.
- Price: 4.50 €
Гибридизация медиатекстов в контексте «пост-журналистики» Hybrydyzacja tekstów medialnych w kontekście „post-dziennikarstwa”
Гибридизация медиатекстов в контексте «пост-журналистики»
Hybrydyzacja tekstów medialnych w kontekście „post-dziennikarstwa”
(Hybridisation of media texts in the context of “post-journalism”)
- Author(s):Alexander P. Korochensky
- Language:Russian
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:151-158
- No. of Pages:8
- Keywords:public relations; journalism; “promotional journalism”; convergence;
- Summary/Abstract:The present article analyses the changes regarding the characteristic features of both printed and internet press in the 21st century as exemplified by hybridisation of media texts. This phenomenon is influenced by both, the widespread implementation of public relation strategies and promotional activities that have direct impact on journalism. What the author indicates and characterises are the features of transformation process which results in journalistic texts adopting the form of hybrid “PR-nalism”. The author defined this very phenomenon. One symptom of the “paid content revolution” is discussed as the appearance of variegated forms proving the “melting into one” of journalism and commercial promotion. The author argues that separate hybrids of media texts are formed that way, which further proves the deepening of market phenomenon involving the transformation of regular journalism into “promotional journalism”. This very hybrid proves, in turn, the interbreeding taking place between two separate media texts: journalistic and commercial one. Therefore, this process pertains to the borderline phenomena between journalism and commercial activity.
- Price: 4.50 €
Media hiperlokalne – nowy element systemu społecznego komunikowania
Media hiperlokalne – nowy element systemu społecznego komunikowania
(Hyperlocal media – a new element in the system of social communication)
- Author(s):Zbigniew Kantyka
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:159-173
- No. of Pages:15
- Keywords:social communications; social media; hyperlocal media; civic journalism; grassroots journalism
- Summary/Abstract:The dynamic changes in the processes of social communication connected with technological development generate a multiplicity of new phenomena connected with the circulation of information and exchange of opinions on the lowest levels of the social structure. The article constitutes an attempt at presenting a few reflections on the topic of the so-called hyperlocal media; including the overview of current state of the discipline as well as issues accompanying the attempts at grasping the phenomenon from the academic point of view; in the context of media systems theories. These types of media are targeted at small communities of neighbors; acquaintances or hobbyists. They emerge from the real needs of those communities; which remain to a large extent outside the scope of interest for traditional media. In the article; the author discusses the genesis and development of this new phenomenon; as well as the forms and methods of functioning and the characteristics of active subjects on the hyperlocal level of the media system.
- Price: 4.50 €
Rozwój radiofonii a zmiany technologiczne
Rozwój radiofonii a zmiany technologiczne
(The development of radio broadcast vs. technological change)
- Author(s):Henryk Grzonka
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:174-184
- No. of Pages:11
- Keywords:digitalization; radio; Polish National Radio in Katowice; the development of radio broadcasting; DAB+ system
- Summary/Abstract:On October 1; 2013; the Polish National Radio and regional radio stations of the Polish National Radio in Katowice and Warszawa started to broadcast their programs in the digital technology DAB+. The process of implementation of the digital broadcast has been undertaken despite the lack of national digitalization strategy; which should have taken into account the interests of commercial public and social broadcasters; as well as the switchoff date for analog broadcast. The implementation of this technology appears to be inevitable; as radio broadcast towers based on the analog technology seem to have outlived their usefulness. The process of digitalization of radio broadcast in Poland has from the very beginning taken into account the public regional broadcasters; who; similarly to the leader of the project – the Polish National Radio – have been broadcasting their programming in the digital and analog format simultaneously. Broadcasting through the DAB+ digital system brings numerous significant advantages; but also poses serious challenges.
- Price: 4.50 €
Wpływ konwergencji w mediach na sytuację zawodową pracowników środków masowego przekazu w odbiorze studentów dziennikarstwa
Wpływ konwergencji w mediach na sytuację zawodową pracowników środków masowego przekazu w odbiorze studentów dziennikarstwa
(The influence of media convergence on the professional situation of journalists – selected aspects)
- Author(s):Dariusz Krawczyk
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:185-196
- No. of Pages:12
- Keywords:press; information politics; journalism; media;professional career;
- Summary/Abstract:Media convergence constitutes one of the most important factors impacting the journalistic practice. For this reason; the article discusses the perception of the consequences of the process of convergence for the journalistic practice in journalism students. The vast majority of students (86;1%) claimed that convergence meaningfully impacts the work of journalists; while the opinions as to the character of those consequences varied greatly; with 44;6% identifying those consequences as negative; and 41;5% as positive. While analyzing the possible influence of social media on journalism; it should be noted that less than 3% of students claimed not to have a Facebook account. The changes in functioning of mass media find their reflection in the opinion regarding the prestige associated with the profession. As much as 61% of respondents; while asked about the changes in the level of renown associated with the profession; claimed that such prestige has significantly decreased.
- Price: 4.50 €
Rola nowych technologii w komunikowaniu lokalnym na przykładzie e‑partycypacji Lublina
Rola nowych technologii w komunikowaniu lokalnym na przykładzie e‑partycypacji Lublina
(The role of new technologies in local communication on the example of Lublin’s e-participation)
- Author(s):Kinga Jarmołowicz
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:197-209
- No. of Pages:13
- Keywords:participation; e-participation; new media; social media; civilsociety
- Summary/Abstract:Smart city administration has become irrevocably connected with the development of new forms of communication and their implementation in communication between the city council and the inhabitants. It is no longer enough to rely on one-way communication; based on the use of local media and dissemination of messages through press. Nowadays; the inhabitants of cities demand more engagement. The formation of the civil society has contributed to the emergence of the awareness of citizen rights among the city populations as well as greater readiness to engage in the processes of co-determination. Thus; social changes have influenced the transformation of city administration processes to allow for the emergence of a participatory model of administration. It is difficult to imagine a well-functioning city in which the inhabitants have no influence on its administration.
- Price: 4.50 €
E‑tablica ogłoszeń jako nowy sposób komunikacji sołectw z mieszkańcami
E‑tablica ogłoszeń jako nowy sposób komunikacji sołectw z mieszkańcami
(E-notice board as a new method of communication between village administrations and local inhabitants)
- Author(s):Klaudia Mularczyk
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:210-215
- No. of Pages:6
- Keywords:e-board; convergence; local government communication;e-democracy;
- Summary/Abstract:The article is devoted to the issue of communication between the village administration in Szreniawa and its inhabitants. The historical overview of the methods of communication between local authorities and the inhabitants of villages constitutes an introduction to a broader scope of investigation; facilitating in-depth analysis. The grounding of the text in the convergence culture demonstrates the complexity of the problem in areas in which it used to remain completely unnoticed. Moreover; the article constitutes an attempt at analyzing the contents of the abovementioned e-board; available on Facebook.
- Price: 4.50 €
