Media hiperlokalne – nowy element systemu społecznego komunikowania
Hyperlocal media – a new element in the system of social communication

Author(s): Zbigniew Kantyka
Subject(s): Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: social communications; social media; hyperlocal media; civic journalism; grassroots journalism
Summary/Abstract: The dynamic changes in the processes of social communication connected with technological development generate a multiplicity of new phenomena connected with the circulation of information and exchange of opinions on the lowest levels of the social structure. The article constitutes an attempt at presenting a few reflections on the topic of the so-called hyperlocal media; including the overview of current state of the discipline as well as issues accompanying the attempts at grasping the phenomenon from the academic point of view; in the context of media systems theories. These types of media are targeted at small communities of neighbors; acquaintances or hobbyists. They emerge from the real needs of those communities; which remain to a large extent outside the scope of interest for traditional media. In the article; the author discusses the genesis and development of this new phenomenon; as well as the forms and methods of functioning and the characteristics of active subjects on the hyperlocal level of the media system.

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