Komunikowanie w promocji zdrowia Przykład wybranych miast województwa śląskiego
Communication in health promotion campaigns A case study of selected cities in the Silesian Voivodeship

Author(s): Paweł Grzywna
Subject(s): Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: health promotion; health communications; Silesian Voivodeship
Summary/Abstract: The article analyzes the categories of health promotion and communication in such initiatives in the context of the actions of cities in the Silesian Voivodeship. The main aim of the article is to determine how and to what extent do the cities utilize the instruments of health communications in health promotion campaigns. The research material constitutes of studies concerning health communications, promotion of health and local health promotion campaigns. The author analyzes eight largest urban districts in the Upper Silesia, according to the number of inhabitants, one from each of the sub-regions. Additionally, the author presents also possible obstacles in effective health communications.

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