Tożsamość a wizerunek. Zarys relacji
Identity vs. image. Outline of the relation

Author(s): Marta Wójcicka
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The goal of the article is to show a bilateral relation between identity and image from a communicative perspective. Identity, perceived both objectivistically and subjectivistically (sense of identity), affects formation of image and makes its basis. Self-analysis and self-awareness are an initial point for the image — a resultant of what sender wants to convey and what kind of ulticode message he manages to form. Both identity and image are formed in the process of social communication. At the same time, defined and acquired as a result of socialization social roles have influence on the shape of both identity and image. An analysis of the identity — image relation (social roles) leads to an attempt of building a model of communication which takes into account these categories.

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