Macierzyństwo jako element strategii autopromocyjnych (na przykładzie polskich celebrytek)
Motherhood as an element of self-promotion strategies (illustrated with an example of Polish celebrities)

Author(s): Aleksandra Mól, Maria Zając
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The text is an attempt at describing Polish celebrities’ techniques concerning description of their own motherhood. The research material includes speeches of four famous mothers (Agnieszka Chylińska, Reni Jusis, Katarzyna Bosacka, Katarzyna Cichopek-Hakiel) presented during various television programmes (proprietary programmes and talk shows). The text pays attention to celebrities’ messages, involving their opinions about having children, which are directed to model recipient (woman). On the basis of those opinions there was made a description of various types of celebrities’ behavior (sexy mom, eco mom, expert mom etc). This article also indicates meaning of audiovisual presentation (mothers’ appearance, locution and so on).

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