Orędzia noworoczne prezydentów III RP — cele i sposoby oddziaływania (na wybranych przykładach)
New Year Addresses of the Presidents of the III RP — goals and ways of influence (on selected examples)

Author(s): Danuta Kępa-Figura
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: This article analyses New Year’s Messages delivered by the Presidents of Poland under the 3rd Republic. The analysis focuses on the linguapragmatic aspect of the New Year’s Message and the type of impact (that is the type of the realized communication intention of the sender, including assessment of its communicative impact) that this text genre has on the audience. It has been shown that the communicative impact of the New Year’s Message as a propaganda macro-act relies not only on the choice of the systemic means of persuasion, but also on the use of partial communicative micro-acts to construct the final effect. The persuasive power attributed to these acts causes it that the functions of the micro-acts involved are directly suboridnate to the main propaganda intention, which makes the New Year’s Message an effective tool in realizing propaganda objectives.

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