NYELVI-PRAGMATIKAI JELLEMZŐK KÜLÖNBÖZŐ SZÖVEGTÍPUSOKBAN
LINGUISTIC PECULIARITIES IN DIFFERENT JOURNALISTIC TEXTS

Author(s): Réka Suba
Subject(s): Semantics, Pragmatics
Published by: Scientia Kiadó
Keywords: journalistic texts; decoding of media texts; audio-visual texts; discourse of advertising;
Summary/Abstract: The production and decoding of media texts are phenomena that display certain linguistic and extralinguistic peculiarities. In the case of audio-visual texts, there is a set of overtly expressed meanings accompanied by a number of hidden, unstated meanings, called implied or implicated meanings. This study attempts to make a contrastive analysis of presuppositions on a corpus extracted from two main types of media texts: the discourse of advertising and radio news, focusing on the semantic–pragmatic implications of each.

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